What We Do -
We bring wellness back into beauty. Non-toxic ingredients means a healthier body, and life. Finding makeup and skin care brands that care through their ingredient choices to their performance. Feel good - look good.
How We Do It -
We like to research and read labels. We want to relieve you of what we have deemed "label reading fatigue". We scope out the brands first. Check their ingredients and if they pass the test - they land on our shelves.
We believe in wellness for beauty. When products positively impact your health while helping you feel absolutely gorgeous then it's a win for real beauty.
FIRST STOP - THINKDIRTY app. scan, review, approve
SECOND - EWG.org/SKINDEEP scan, review, approve
THIRD - RESEARCH ingredients and products no in the data base
This = PURITY RATING
RELATIONSHIP - We like to know our brands, their heart, their message. It all has to align. We love trends but we have to make sure we can be brand besties.
We celebrate beauty from natural to glam it's all for the fun of feeling feminine.