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Our Ingredient Standards

Every ingredient counts. This is the foundation of Be Pure Beauty. We want to be your inner circle source for safe, healthy beauty. Our product ingredient research is the most important part of finding our consciously curated selections that are not just toxin-free, but good for your skin. 

beauty made by nature

Our product selections will never have ingredients that are banned in -

United States -  11
European Union - 1328
Canada  -  hundreds on their "hot list"
Japan -   a lot

 

 We use the rule of five for check points in our Pure Product research.

1 Rigorous Screening - We read the labels for you. Check the ingredients and run them through two databases. EWG SKIN DEEP and THINK DIRTY. Both have smart phone apps that can be downloaded and used to scan products in your bathroom and cosmetics bag. All you need is a barcode or you can search ingredients. Look for their ratings in our store. 

2 The No List - Banning The Dirty Ingredients. See the Dirty 30 from Teens Turning Green.org 

3 Responsibly Sourced - We believe in cruelty free cosmetics. Sustainably sourced ingredients. Recyclable & Recycled packaging. Plant Sourced, Natural and Organic Ingredients. We love our planet and are 1% for the Planet Supporters. 

4 Pure Transparency - The companies we carry need to have transparency for the safety of our customers. We believe having the facts about the ingredients in our products and sharing them with you. 

5  Staying Informed - We are always learning about the new ingredients and what they mean to our health and wellness. We have partnered with Think Dirty Shop Clean and research through Environmental Working Groups Data Base Skin Deep. There are data gaps in the thousands of ingredients listed, and it's important to us to understand them. Because cosmetics are unregulated to this day, we have to keep our pencils sharp and our notebooks out. 

 
We exercise, eat our veggies, and think juicing is awesome.
We love nature and our animals, but we don't stop there. We research all of the products we put on our body and make sure they are feeding out skin with their beautiful ingredients. 
We are here to help you join the beauty revolution and feel more like your beautiful self.