Who We Are

At Be Pure we are a team of humans that believes in doing what we love with passion and purpose. We believe in making every decision out of loving kindness towards humans, animals, and this one earth we all share. We believe in living well, with products that positively impact the wellness of everyone on this beautiful planet.  

We go the extra mile to ensure the brands we carry will hold up to the non-toxic standards that encourage greater health and wellness.

We love the planet, it's animals, and it resources. Caring for it with a mindful approach reveals our philosophy on less is more. This creates a positive impact that is clear from package to product. Each step in the process of choosing brands to sharing a new serum to be non-toxic. So going bagless, refillable, and paper free are all part of our bigger picture.

We believe each human is important and amazing, so we chose to make the experience at Be Pure authentic, playful, and encouraging.

MEET THE GANG!

THE HAPPY PEOPLE

APRIL KENSINGTON

CEO

Vision, passion, and purpose drive every single creative moment and choice in her life and Be Pure.

 

KATE KRYDER

COO

A woman on a mission to make everything incredible. Her mission is to listen to each customers story and needs, and make magic happen by making life changing suggestions.

EMILY DAVIS

THE CREATIVE

Color and style are what drives this dog loving creative genius.

If she could wave a magic wand - everything in the world would be ethically made and made cruelty free.

NATASHA GILLYARD

STORE DIRECTOR

A woman with grace and strength.

When she's not keeping all things clean beauty in order, she is coaching women to be fully feminine.  

"My mission at Be Pure is to create a glowing and warm oasis & play matchmaker for clients searching for their new favorite clean beauty products."

AUBREY BUGGE

DIRECTOR OF GUEST EXPERIENCE

Full of love and giving, she shows up ready to serve.

"My mission at Be Pure is to combine art and beauty with self care and self love to help our guests create their own personal image of beauty and confidence."

CYNETHA

NAIL ARTIST GODDESS

WHY & WHEN?

Founder

 

"My mission for Be Pure is to for each human to feel purpose in choosing sustainable and clean products, that leads to a positive impact on people and the planet"

Be Pure was started from a passion to make and impactful change to sustainable, cruelty free, clean products where everything supports the health of our planet and our bodies. Be Pure exists to push the needle of sustainability and less waste in the beauty industry so our future generations can have a healthy natural world. From product to packaging I wanted to create a place that feels inviting and transformative, and full of all the non-toxic pure products.

love,

April 

 

 

WHY & WHEN?