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Today I'm excited to share some fun tips and tricks I learned recently when April treated me to an all-natural makeover in our shop! And remember, this isn't a perk reserved only for team members - this happened before I even joined the team! Individualized color-matching and makeover sessions are available complimentary for anyone interested - simply email team@bepurebeauty.com to schedule a consultation. 
 
In the meantime, here are 5 tips I learned from my fun makeover session with April:
 
1. Don’t skip the prep work! (Moisturize + prime!) 
Dry, dull skin will not magically look good just because you layer on products - even natural, high-quality products - without taking the time to properly moisturize and prime first. April noted that my skin was a bit dry when we started, so she gently pressed (not rubbed!) a couple drops of Phoenix Facial Oil into the dry areas before starting. It smoothed the surface of my skin and gave it an instant glow! After allowing the oil to dry, she used 100% Luminous Primer to even and prep my skin for foundation. I admit I’ve often been guilty of just skipping primer in the past, maybe because I’ve had a hard time finding a primer I really love. Needless to say, the search is now over!
 

Herbivore Phoenix Facial Oil+  100% Pure Luminous Primer




2. Don’t treat your foundation brush like a paintbrush!
True confession: The brush I used to use to apply my liquid foundation resembles a small paintbrush, and until recently, that’s exactly how I’ve applied my liquid foundation - by just kind of "painting" it over my skin. I was surprised to see April use a wider, fatter Alima Pure Foundation Brush, similar to the kind I thought was only for powders, to apply the 100% Pure Tinted Moisturizer (in Creme) she used as my foundation. Applying liquid makeup with a brush like this gives a much more natural look, as it’s buffed into the skin in circular motions rather than dragged across the skin in straight lines. Who knew?
 
Alima Pure Foundation Brush+ tinted.jpg
3. Concealer doesn’t always have to go on first!
To my surprise, April applied some 100% Pure Long Lasting Concealer in Peach Bisque under my eyes and in a couple of red areas after applying foundation. She theorizes that if you put on your concealer and then proceed to add foundation on top, you can actually end up smearing your carefully placed concealer. Of course, different methods work for different people, but I’ve started doing things in this order since learning this technique and I’m much happier with the results!
 
100% Pure Long Lasting Concealer
4. Pencils aren’t the only way to go when filling in your brows!
April used an angled brush and some 100% Pure Eye Brow Powder in Brunette to fill in and shape my brows, which was different from any product for brows I had seen before. I loved how it created a very polished and put together feel without looking fake and harsh, like some eyebrow pencils tend to. 
 
Alima Pure Precision Angled Brush+ 100% Pure Eye Brow Powder

5. Don’t be afraid to try new colors, even if you think you know what looks best!
For years, I have been hopelessly devoted to black, and only black, eyeliner, because I’ve been convinced it’s the best color for playing up my lashes. To my surprise, 100% Long Last Liquid Eye Liner in Dark Chocolate (not black!?) was perfect for me. The brown beautifully highlighted by brown eyes and hair - so much so that I may just be a Dark Chocolate liner convert now!
 
100% Pure Long Last Eye Liner

My look was finished with some 100% Pure Lip and Cheek Tint in Peach Glow and some beautiful black Alima Pure Natural Definition Mascara.  April also did some kind of magic on my eyelids using Alima Pure Luminous Shimmer Eyeshadow in Chai and Paris and Pearluster Eyeshadow in Breathless (don’t those colors just sound pretty?) Be on the lookout for an eyeshadow tutorial video coming soon to learn more about those techniques!
And there you have it - the lowdown on my complete all-natural makeover, and the useful lessons I picked up in the process! Was there anything on the list you were surprised to learn or want to try for yourself? Let us know in the comments below! And be sure to email team@bepurebeauty.com to schedule your complimentary color matching in person or online!
 
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