My mission with Be Pure Beauty is very simple - find natural beauty companies, making the cleanest products in the United States. Christi’s products were part of my discovery of that mission. She is deeply intentional about what ingredients she chooses to put into each and every product, and she is pretty much a researching badass. She is a wealth of information about the cosmetics industry and never stops researching. This intention was discussed in a phone conversation we had recently as she brought up different ingredients she chooses to ensure that her lotion is effective at moisturizing yet not greasy, or how she is searching out a certain Hydro-sol supplier to ensure the one she uses is pure. She spent years formulating her products to work for the health of the skin, and it shows in the quality of her products.