Products Made With Love

Products Made With Love

Inspired by Intention


As I embark on my mission to curate clean beauty I am deeply humbled when I encounter someone as passionate and research driven as Christi Apodaca, the founder of C & Co Naturals out of Asheville North Carolina. Several years ago, I stepped into her peaceful shop with the simple name C and Co.

.C and Co Founder


The clean space felt so intentional, each product had it specific place in a way that drew you to wander through the entire store to smell, touch, and try the products. I ended up purchasing the Bergamot Lavender Body Balm and the Daily Facial Polish to try at home. I fell in love with the simplicity and effectiveness of them. 


Every time I found myself in Asheville, I made a stop to restock my favorites. The Daily Facial Polish even kept my skin in balance while I spent a month in France. 


My mission with Be Pure Beauty is very simple - find natural beauty companies, making the cleanest products in the United States. Christi’s products were part of my discovery of that mission. She is deeply intentional about what ingredients she chooses to put into each and every product, and she is pretty much a researching badass. She is a wealth of information about the cosmetics industry and never stops researching. This intention was discussed in a phone conversation we had recently as she brought up different ingredients she chooses to ensure that her lotion is effective at moisturizing yet not greasy, or how she is searching out a certain Hydro-sol supplier to ensure the one she uses is pure. She spent years formulating her products to work for the health of the skin, and it shows in the quality of her products.


Now I am thrilled to offer the products I fell for six years ago, on our website, to be directly shipped from their store to Be Pure Beauty customers so you receive the freshest batch of product from Christina and her team. When you get them and try them for the first time, you will know the handcrafted quality I have enjoyed, and receive the love and intention that is put into every product.