How to find the best in natural beauty.

A quick note from April - 
Pure Beauties - I want to introduce Traci! She is a fantastic, kind, and passionate green beauty junkie. Traci is our new blog ambassador as well as our in-store pure beauty apprentice! Traci has her own fantastic blog called Choosing Better. You fall in love with Traci as she walks with many of you just starting out on your clean beauty journey! Okay now on to her first official Be Pure Beauty Blog Post.
One of my new year’s resolutions this year was to transition to all safe, non-toxic beauty and skincare products by the end of the year. Since the start of 2016, I’ve been on a personal mission to clean up all my household, personal care, and skin care products, one by one, as I research each one and learn to tell the difference between safe and harmless vs. toxic and icky ingredients. 
Imagine my delight when, just a couple of weeks ago at a local bloggers’ meet-up, I was introduced to April, the founder of Be Pure Beauty, and this fabulous company, whose entire mission is to educate and provide people with safe, clean, eco-friendly and high-performing beauty and skincare options. I couldn’t believe this little gem had been sitting right here in my own town of Durham, NC for months and I didn’t even know about it! To say I was excited was a major understatement.
I’m so humbled and excited for this opportunity to take a passion I have been pursuing on my own for the last year and get to actually work alongside professionals like April who know this industry inside and out. There is so much to learn about how we can make better choices for our health, our environment, and our world with the products we choose to use - and I can’t wait to share what I learn with you all along the way!
If this whole idea of “clean beauty” is totally new to you, I want to encourage you - don’t be overwhelmed! We have SO much information coming at us from so many different directions, and sometimes trying to make better choices in our day to day lives can seem so impossible that we don’t even want to try. 
But that’s one of the things I love about Be Pure Beauty - this company has taken all the guesswork out of making good decisions when it comes to cosmetics and skincare. When you shop at Be Pure, you can rest assured knowing that the items you purchase have been screened for being:
-USA Made
-Cruelty Free 
-Totally Natural
- Curated Brands practice sustainable packaging and shipping methods. 
-Absolutely Pure
Unlike so many long, complicated ingredient lists floating around these days, that’s a list you can truly feel good about! 
Thanks for joining in this journey with me as I learn the ropes of what clean beauty really is (and is not). I am excited to be an ambassador of this industry to those like me, who are not experts and are still figuring it all out. You are not alone! Little by little, we'll learn to make better choices for ourselves, our families, and the world around us - together!

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