cruelty free, zero waste face wash and mask

Natural + Sustainable Beauty

The Clean Ingredient Standard

skin care & color matching

Let us help you find your favorites. 

 If you need a color match, or have questions about a product we are here to help.

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10a - 6p


" what a needed place! Incredible staff and the products are a God-send. All natural and toxic free goodness for my skin. "


Lindsay H.

"I am a total fan of Be Pure Beauty. I went in with some skin dilemmas and April's advice was so helpful in helping me deal with them. I've enjoyed every product that she has recommended. The quality is outstanding."

Abbie SF.

our manifesto

We are tea drinking, wellness obsessed, nature loving, friends and beauty lovers. We want to save the trees & feel pretty. Climb mountains & have soft nourished skin. Join us in changing the beauty world to a more sustainable place. Keeping our bodies, our furry friends, our families, and our planet non-toxic. 


Looking for a sustainable gift idea. Our gift certificates can be used online or in-store for all our products and services.